Ammarì does not describe a perfume; it awakens your best emotions. Each fragrance is born from the care of a great perfume house, designed to move you: to relive, time and again, that memory you wish to feel once more. It is the art of well-being, bottled in essence: for him, for her.

High perfumery means an eau de parfum concentration (15-20% essence, compared to 5-8% for an eau de toilette), which provides greater persistence and a trail that evolves over time. We formulate alongside Firmenich, one of the most prestigious houses in the world, and French perfumer Catherine Boutier, using essential oils and noble ingredients, without cheap synthetic fillers. And we produce in limited runs of 500 units, with artisanal quality control. It is not just "smelling good": it is an olfactory architecture carefully crafted in every layer.

Yes, because we are not backed by any multinational corporation. We are a family-run business.

Yes, in our creations we use upcycled ingredients and components developed through biotechnology. Our formulas are vegan, free of unnecessary additives, and contain 65% renewable ingredients and 100% raw materials of natural origin.